What Value Does A REALTOR? Bring To A Seller?

In today?s world, there is an abundance of information available about real estate. This abundance often tempts real estate consumers to thinking that they do not need the services of a real estate agent. Let?s examine the value a REALTOR? brings to the transaction. We begin by considering the value to the seller.

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Marketing?? One of the principle jobs a listing agent is to market the property in such a way that the buyer contacts his REALTOR? for additional information or for a showing. In the ?For Sale By Owner? market, many sellers have the incorrect assumption that just because a major real estate web site markets their house, a buyer will find it.

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No one knows where a specific buyer finds a specific house. One buyer might find a listing on XYZ.com while another finds it on ABC.com. The challenge for a seller is marketing their house on major and small real estate web sites.

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Another challenge is marketing any property is making it unique. There are dozens of 3-bedroom 2-bath houses in great locations and priced to sell. A smart listing agent finds something unique which appeals to many buyers to establish a marketing theme. Differentiating the property to make it unique is essential in any successful real estate marketing endeavor.

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Availability?? Here are some common FSBO mistakes. Is the phone number clearly readable from the curb? Have the sun and rain faded the phone number? Does the seller promptly all phone calls? Missing the opportunity to have a pre-approved buyer preview the house probably means the buyer will purchase a competing listing.

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Having a real estate sign in the yard and having it listed in the Multiple Listing Service is the best way to insure a buyer does not miss any listing. If a buyer cannot contact one agent, he can always find another. Think about the hidden message a real estate sign sends to the buyer. It tells the buyer that this property is worth having readily available professionals handle the transaction.

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Representation?? When a seller receives a purchase offer, it marks a major milestone in the process. An actual purchase offer has six pages. There are multiple attachments. The entire offer is about 15-20 pages. It?s complicated. The purchase involves a lot of money. Seldom does any person sell a house more than two or three times during a life. The combination makes the transaction ripe for mistakes unless people know exactly how to maneuver at specific points.

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There is more to a purchase contract that a purchase price. There are plenty of terms and conditions in the offer that bind both sides. The terms and conditions may carry a dollar sign or they may carry an unforeseen dollar sign. A job of the listing agent is to explain what the buyer really wants and the true cost of the transaction. Then it?s to convey the seller?s best interest to the buyer?s agent.

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Representation does not end at the negotiation table either. There are plenty of transactions that never reach the closing table. Major problems can happen after buyer and seller agree to sell. Property condition and repairing deficiencies can become a major stumbling block. One example is when the appraiser determines that a roof is substandard for a specific type of a mortgage. Either the seller repairs the roof or the buyer cannot get the mortgage. See how easy it is for a transaction to quickly fall apart?

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The REALTOR? keeps each side informed of problems and finds mutually agreeable solutions. That is because they have both experience and no emotional outcome in the result.

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Summary?? A property owner that hires a listing agent has a competitive advantage over a ?For Sale By Owner? property owner. That is because the listing agent knows where to find pre-approved buyers and markets the property there. The listing agent has the property marketed so that a buyer does not inadvertently miss it. The listing agent represents the seller?s best interest.

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Contact your REALTOR? to discuss a specific marketing plan for a specific piece of real estate.

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Andy Kalinowski?is a REALTOR?, an Accredited Buyer?s Representative? and Short Sales and Foreclosure Resource with CENTURY 21 Doris Hardy and Associates, LLC in Columbus, Mississippi. He is also a member of the National Association of Realtors?. Contact him by cell (or text) phone ? 662.549.3421 or by e-mail ??andyk@dorishardy.com.? He is also available for web video chat.

Source: http://www.trulia.com/blog/andrew_kalinowski/2013/01/what_value_does_a_realtor_bring_to_a_seller

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