One particularly effective affiliate marketing solution is ezine or newsletter marketing. This is a paid method of advertising your business and your site by laser targeting the type of people that you feel would be interested in your product or service.
There are ezines or newsletters out there written on any topic that you can think of, the challenge is finding the specific ezine or newsletter that deals with your particular subject and making sure there is a loyal subscriber base that is not inundated with advertising from the publisher. You can do a simple search on Google or Yahoo to find different ezines or newsletters that deal with the topic that you are looking for and contact the publisher about their subscriber base and their advertising methods and frequency.
Some guidelines to use when making a decision which publication to choose for advertising are:
1) Number of subscribers ? typically above 20,000 is a good number.
2) Number of new subscribers per week ? 1000 to 5000 is good.
3) How often the publisher sends out solo ads ? no more than one per week.
You will want to focus on placing solo ads, ads that go out to all or part of the subscribers as an email that contains only your ad and link to your site. This is the most expensive form of advertising that newsletters will offer, but the best conversion by far.
Having trouble finding an ezine or newsletter with the right content and the right number of subscribers that offers solo advertising? Check out ?Directory of Ezines? online for an up-to-date, comprehensive list of ezines with details of number of subscribers, types of advertising available and cost, links to the ezine site so you can check out back issues, and contact information for the publisher to ask further questions.
Once you have chosen an ezine or newsletter that fits with your business, you can purchase a solo ad and provide the copy and link that you would like to send to the subscriber base. Make sure this ad is short and sweet (some ezine publishers limit the amount of words you can submit), and peaks the interest of the reader wanting to learn more about your product or service. The most successful solo ads are also the shortest, so keep it brief to get the clicks to your site
Some general guidelines for solo ads:
In the subject line, identify a big goal or a big problem facing your target market (ex. ?build massive wealth online? ? or ? ?can?t get your web business going??).
Then in the body of ad, address the big goal or big problem briefly (ex. ?internet novice builds massive wealth using simple methods outlined in this program? ? or ? ?get your business rolling with simple methods outlined in this program?).
Then type something like, ?click the link to learn how to build massive wealth online?. Simple as 1-2-3, keep it short and not a ton of detail to get the clicks.
Dave Altman is an experienced internet marketer leveraging and teaching the latest internet tools and technology to build wealth on the web. Taking pride in keeping up with the latest tools on the web to reach people and expose your business online. Learn more at [http://www.easywebcashsite.com].
Source: http://imm1.com/newsletter-marketing/
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